Spring is right around the corner, and that means busy season for many event marketers. Event veterans know that preparation is the key to success if you’ll be hosting a charity golf outing, setting up a booth at a community function or making a trade show appearance. From choosing event giveaways to stocking up on trade show marketing pieces, the more you can do in advance, the better the outcome.
Here are five must-haves in event promotion that can ensure a memorable outing and drive better results for your investment in time and money:
1. Pre-event Promotion
Get the word out using direct mail for can’t-miss special invitations to a targeted list of invitees or economical postcards for wider reach. Along with the essential event information, include any social media pages that guests can connect with prior to the event – hashtags, accounts and pages to follow are key for total engagement.
2. Event Signage
Most event venues – inside or out – can be busy, noisy and a bit chaotic. Bold but simple banners, signs and displays can stand out in a crowded environment to bring more visitors to your booth or display. Keep text large and at eye-level or higher. Lots of legs can hide graphics or text positioned low on a banner or table cover.
Make sure guests walk away from your event with their interest in your product, service or organization piqued. Branded handouts are ideal takeaways for the masses to refer to after the event. Reserve your top-quality brochures for high-probability prospects who show deeper interest and would like to continue the conversation.
4. Branded Giveaways
With thousands of logoed items from which to choose, it’s easy to match an event theme or simply support your brand in fun and functional ways. According to Advertising Specialty Institute (ASI), people keep a promotional product about seven months, on average. What product carries the most weight in forming an opinion about the advertiser? The small (but mighty!) USB drive, says ASI research. Logoed apparel for your team keeps your overall brand image consistent.
5. Post-event Communication
When the lights go out on your event, the real work begins! Have a plan in place before your event that outlines a process for follow-up communications with new prospects or event volunteers and supporters to drive a higher ROI. Use all appropriate channels: telephone, email, and direct mail for thank-you notes, event photo books or ongoing solicitations if you’re a nonprofit seeking new donations.
Ready to take your spring event to the next level? Contact Allegra for graphics, displays, direct mail outreach, event giveaways and more!