Whether it’s an inspirational founding story, an innovative product that has the potential to disrupt an entire industry or a commitment to customer service that exceeds the norm, every brand strives to fill a void that exists in the marketplace. It’s their competitive advantage.
But discovering – and marketing – this unique angle can be difficult for busy business owners and marketing professionals, who are being challenged like never before because of the multitude of marketing options available today to attract attention and leave a lasting impression in a crowded marketplace.
To address this task, Allegra Marketing – Print – Mail is hosting “Find Your X-Factor,” a comprehensive live marketing webinar to help both B2B and B2C professionals as well as nonprofit leaders across the country increase brand awareness, grow existing customer or donor bases and generate new leads.
The free, one-hour webinar will feature award-winning cross-channel marketing influencer Kate Dunn, Director of Keypoint Intelligence for InfoTrends. The presentation has been formulated specifically to help marketers find new and unique ways to draw attention to their companies and command loyalty. Topics will include:
- How to market the “unique” in you or your brand to drive greater awareness
- The minimum number of contacts it takes for buyers to remember you or your brand before taking action
- Why 78 percent of marketing leads never convert into sales and proven ways to improve your conversion rates
We hope you’ll join us Wednesday, April 26 from 1-2 p.m. ET for the webinar! For more information or to register, visit www.allegraxfactor.com. If you’re unable to join us at the time of the webinar, register anyway and we’ll send you a recording so you don’t miss a moment!