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7 Ways to Get the Most Out of Your Store Signage


By Allegra Carling

Signage can be responsible for half of your customers, says the International Sign Association. Signs can attract new customers, brand your business and drive impulse sales.

Here are seven ways to make the most out of your signage while saving time and preserving your budget:

Look at what you’ve got with fresh eyes.
It’s only natural to become familiar with your surroundings. Take the opportunity to look around at your facility with fresh eyes; put yourself in the shoes of a new client or customer. Take note of anything out-of-date, discolored or worn out. You may also be missing an opportunity to illuminate an existing sign or freshen up what is often the first visual impression of your company.

store signage
Put your space to work with custom graphics.
Make the most of every square foot of informational, promotional or decorative space in your location. The latest solutions in graphics prove that you’re no longer limited to walls, windows and doors. You can now take advantage of graphics for floors and even printed ceiling tiles.

Attract new customers with easy-on car magnets.
Smaller businesses or organizations without a permanent vehicle or fleet for deliveries or service calls can benefit from a car-top or door-side magnet signs. These are an ideal way to put your marketing in motion and are easily removed when trucks or vans do double-duty for personal use.

Spruce up your décor with wall-mounted posters.
An inexpensive and elegant way to enhance your interior décor is wall-mounting framed art, photography, inspirational quotations and historical documents. Safety rules, schedules and HR notices that are posted for employees can also get a facelift with a clean-looking frame mounted to the wall.

Try perforated window graphics.
A creative twist on an old favorite, perforated graphics present a promotional message when viewed from one side, such as the outside of a door or window, and a clear view when seen from the other. One-way vinyl graphics replicating frosted glass or displaying a design or scene also add privacy to office or conference room windows.

Grab attention with big, bold banners.
The versatility of a colorful, custom banner or fabric sign can’t be beat. It can be equally useful indoors or out, for a one-time appearance or to reuse time and time again. Today’s oversized printing lets you go big, while materials including fabric, paper and vinyl help you match your banner to a budget of any size.

Save big with lamination.
Protect and preserve your frequently used documents with lamination. This could apply to restaurant menus, instruction sheets, schedules, name badges and even larger-sized posters. Water-resistant lamination will improve their appearance, and reduce the cost of reprinting.

From custom design to installation, talk to our signage professionals about how to make a greater impact on your customer base with creative solutions.