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Direct Marketing Offers That Stand the Test of Time


By Allegra Carling

Direct Marketing Offers That Stand the Test of Time

Open now for 25% savings! Receive our free guide! Respond today for a no-cost demonstration! The importance of the offer you present on your postcard or mailing envelope can’t be overstated. Among direct marketing pros, it’s generally accepted that it will account for fully 30% of your campaign’s success – second only to the list…


Variable Data Printing Drives Better Response


By Allegra Carling

Variable Data Printing Drives Better Response

The average person is exposed to 5,000 advertising and promotional messages every day. That’s more than 1.8 million annually. How can you cut through the clutter to be noticed . . . and remembered? With personalized, relevant messages that drive higher response, increase engagement and deliver greater ROI. Technology makes it easy! Enter variable data…


Mining for Gold in Your House File


By Allegra Carling

Mining for Gold in Your House File

Today’s savvy marketers can’t afford to waste time or money reaching out to prospects that have little chance of becoming buyers. Even if you have a pretty good idea of who your best customers are, can you define them in terms that will help you find the next “like kind” business or consumer? Your company’s…


Goodwill is Good for Business


By Allegra Carling

Sponsorships, donations, pro bono services, discounts and volunteering. These are just a few of the ways through which small and mid-sized business owners can begin to build a profile as a good neighbor in the community. Your customers will love you for it, too. A recent Cone Communications study says nearly nine out of 10…


Direct Mail Gets Our Stamp of Approval


By Allegra Carling

Direct Mail Gets Our Stamp of Approval

Direct mail is not only highly targetable but also readily personalized with names, images and messages. With special inks and textures, and enhancements like die-cuts and folds, the variety of shapes and sizes are all attention-getting . . . and drive interaction and impact. Here are six reasons why direct mail gets our stamp of…