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Employee Engagement: 6 Ways to Show You Care


By Allegra Carling

Recognizing hard-working and loyal employees makes good business sense in more ways than one. Staff turnover has a negative impact on employee morale and overall productivity, not to mention company revenue. Given the costs of recruiting and training, one study estimates that it costs six to nine months’ salary on average to replace a salaried…


4 Surefire Ways to More Memorable Videos


By Allegra Carling

4 Surefire Ways to More Memorable Videos

If video isn’t yet part of your content marketing mix, there’s ample evidence it should be. According to Cisco, videos will account for 69% of all consumer Internet traffic by 2017. An ideal medium for content marketing, videos engage, educate and encourage viewers to buy. In fact, a recent consumer survey by Animoto reveals 73%…


Think ‘Ink’ for Content Marketing


By Allegra Carling

Think ‘Ink’ for Content Marketing

Before you go all in with digital channels when distributing your content, consider this: People like print! According to a survey by Two Sides, 70% of people say they prefer paper communications rather than reading off of a screen. And with print, you’ll not only satisfy the preferences of many in your target audience, you’ll…


Content Marketing Metrics That Matter


By Allegra Carling

Content Marketing Metrics That Matter

When initiating any marketing campaign, it makes good sense to track your progress – or lack thereof. Through quantitative measurements or metrics, you can determine if your efforts are achieving the desired results … or are off course and in need of an alternate strategy. But which metrics can best measure the effectiveness of content…


8 Great Content Ideas for Newsletter Marketing


By Allegra Carling

For regular planned marketing outreach, the tried-and-true newsletter remains an affordable and preferred way to deliver information, drive engagement and build relationships with customers, donors or employees. Marketers across the board agree that producing good content and doing it consistently are ongoing challenges. When you sit down to write your print or email newsletter, think…