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5 Ways to Market a Small Business on a Budget


By Allegra Carling

5 Ways to Market a Small Business on a Budget

Small business owners are masters of multitasking. Between managing day-to-day operations, long-term strategy, employees and customers, there’s endless opportunity for important disciplines within a small business to be put on the back burner. Often, this includes marketing, which directly influences all business growth. When you’re strapped for time and resources, it’s easy to push aside…


How Branded Apparel Helps Build Your Brand


By Allegra Carling

How Branded Apparel Helps Build Your Brand

In today’s climate of entrepreneurialism, chances are good that your business has plenty of competition. That means it’s more important than ever for your brand to stand out from the crowd. If you’ve been thinking about adding branded apparel to your company’s promotional strategies, you’re on the right track. A recent study by the Advertising…


5 Spring Event Promotion Must-Haves


By Allegra Carling

5 Spring Event Promotion Must-Haves

Spring is right around the corner, and that means busy season for many event marketers. Event veterans know that preparation is the key to success if you’ll be hosting a charity golf outing, setting up a booth at a community function or making a trade show appearance. From choosing event giveaways to stocking up on…


Dimensional Mail Gives a Lift to Direct Mail Response Rates


By Allegra Carling

Dimensional Mail Gives a Lift to Direct Mail Response Rates

Bigfoot. The Loch Ness Monster. Advertising clutter. Which one of these doesn’t belong? It’s no urban legend that we are bombarded with advertising and marketing messages across a growing range of channels, causing any one of us to shut down and tune out. Cutting through the clutter remains one of the primary obstacles for marketers…


2017 Marketing Trends Worth a Second Look


By Allegra Carling

2017 Marketing Trends Worth a Second Look

A new year gives you the opportunity to assess and refine your marketing strategies and budgets so that you can continue to do more of what’s working . . . and change what’s not. As always, allocating dollars to test promising marketing trends should also be in the mix. Top marketing experts are sharing their…