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Tracking Results Essential to Calculate Direct Mail ROI


By Allegra Carling

Tracking Results Essential to Calculate Direct Mail ROI

Direct mail marketers capitalize on mail’s physical qualities that enable human connection and drive action. While the mailing list will always have the most impact on the success of the campaign, having strong content can improve direct mail ROI by driving greater response. One of the biggest reasons for a direct mail campaign’s failure is…


Top 4 Lead Generation Tips for 2017


By Allegra Carling

Top 4 Lead Generation Tips for 2017

According to a 2017 report from Content Marketing Institute and MarketingProfs, 8 out of 10 business-to-business organizations say lead generation will be a content marketing goal over the next year. Other channel marketers – direct mail, email and digital – traditionally agree lead generation is an essential goal, year after year. Effective marketing communications plans…


What to Look for in Promotional Products for 2017


By Allegra Carling

What to Look for in Promotional Products for 2017

It’s pretty safe to say there are few things on which you’d be unable to affix your company name or logo. But just because you can, doesn’t necessarily mean you should! To narrow it down in terms of practicality, the types of promotional products, branded merchandise and custom logo apparel that most companies seek are…


What to Look for in Promotional Products for 2017


By Allegra Carling

What to Look for in Promotional Products for 2017

It’s pretty safe to say there are few things on which you’d be unable to affix your company name or logo. But just because you can, doesn’t necessarily mean you should! To narrow it down in terms of practicality, the types of promotional products, branded merchandise and custom logo apparel that most companies seek are…


Simple Ideas to Improve your Online Presence


By Allegra Carling

Simple Ideas to Improve your Online Presence

Having a strong online presence is a critical component of a marketing strategy for most organizations, regardless of business size or industry – in particular, for those who rely on local customers. In fact, Google revealed that 97% of consumers use the web to search for local businesses. Consider these simple tips to boost your…