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Archive for the ‘Direct Mail’ Category

Dimensional Mail Gives a Lift to Direct Mail Response Rates

dimensional mail
Bigfoot. The Loch Ness Monster. Advertising clutter. Which one of these doesn’t belong? It’s no urban legend that we are bombarded with advertising and marketing messages across a growing range of channels, causing any one of us to shut down and tune out. Cutting through the clutter remains one of the primary obstacles for marketers…

Tracking Results Essential to Calculate Direct Mail ROI

direct mail roi
Direct mail marketers capitalize on mail’s physical qualities that enable human connection and drive action. While the mailing list will always have the most impact on the success of the campaign, having strong content can improve direct mail ROI by driving greater response. One of the biggest reasons for a direct mail campaign’s failure is…

Top Spots for Your Offer to Boost Direct Mail Response Rates

Direct Mail Response
One of the top direct mail mistakes is failing to make a specific offer or confusing recipients with too many offers in one mailer. Very few, if any, will take the time to sort out what you want them to do . . . and your mail piece will quickly find its way into the…

Variable Data Printing Boosts Direct Mail Response Rates

Variable Data Printing
One of the beauties of digital printing technology is how it can be used with traditional marketing direct mail to make a bigger impact and drive greater response. Take personalization, for example. Variable data printing technologies allow marketers to deploy large direct mail campaigns that communicate on a one-to-one basis with prospects and customers. Important?…

Healthcare Direct Mail Strategies to Help Keep Your Practice Healthy and Growing

Healthcare Direct Mail
A recent marketing channel preference study revealed that 40% of consumers prefer postal mail for the delivery of sensitive health information. While digital strategies have their place for certain types of communications, effective direct mail programs are now more vital than ever for medical practices. If you are actively looking to grow your practice, consider…