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Archive for the ‘Marketing’ Category

5 Networking Tips for Small Business Owners

networking tips
In an increasingly digital world, the value of face-to-face conversation among small businesses and their clients or prospects cannot be understated. According to the Harvard Business Review, 95 percent of subscribers said that in-person meetings are key to successful long-term relationships. Further, 89 percent agreed that face-to-face meetings are essential for “sealing the deal.” Here…

Six B2B Marketing Myths Debunked

marketing myths
With so many marketing options available, it’s hard to know what is most effective for small and medium-sized businesses. This is especially true for B2B marketers, 58 percent of whom, in a research study, indicated that generating high-quality leads is their top issue. At Allegra, we focus on helping B2B brands and nonprofits grow through…

5 Ways to Market a Small Business on a Budget

market a small business
Small business owners are masters of multitasking. Between managing day-to-day operations, long-term strategy, employees and customers, there’s endless opportunity for important disciplines within a small business to be put on the back burner. Often, this includes marketing, which directly influences all business growth. When you’re strapped for time and resources, it’s easy to push aside…

5 Spring Event Promotion Must-Haves

event promotion
Spring is right around the corner, and that means busy season for many event marketers. Event veterans know that preparation is the key to success if you’ll be hosting a charity golf outing, setting up a booth at a community function or making a trade show appearance. From choosing event giveaways to stocking up on…

2017 Marketing Trends Worth a Second Look

marketing trends
A new year gives you the opportunity to assess and refine your marketing strategies and budgets so that you can continue to do more of what’s working . . . and change what’s not. As always, allocating dollars to test promising marketing trends should also be in the mix. Top marketing experts are sharing their…