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Archive for the ‘Promotional Products’ Category

What to Look for in Promotional Products for 2017

promotional products
It’s pretty safe to say there are few things on which you’d be unable to affix your company name or logo. But just because you can, doesn’t necessarily mean you should! To narrow it down in terms of practicality, the types of promotional products, branded merchandise and custom logo apparel that most companies seek are…

What to Look for in Promotional Products for 2017

promotional products
It’s pretty safe to say there are few things on which you’d be unable to affix your company name or logo. But just because you can, doesn’t necessarily mean you should! To narrow it down in terms of practicality, the types of promotional products, branded merchandise and custom logo apparel that most companies seek are…

How to Measure the Value of Strategic Promotional Products

Strategic Promotional Products
Today’s marketers give a thumbs up to strategic promotional products: 65% call them always or mostly effective as an advertising medium, according to Promotional Products Association International. “The old term, ‘ad specialties’ described something that you gave away free of charge, for goodwill purposes,” says Cliff Quicksell, a leading expert in promotional marketing strategy. “The…

Business Gets Personal with Logo Gifts of Appreciation

logo gifts
From logo gifts to personal notes, regular customer appreciation activities are an essential part of doing business. Without a doubt, reviews – good and bad – spread fast. Positive word-of-mouth (42%) is even more important than a sale or promotion (34%) when considering what’s most likely to motivate someone to try a new company, according…

Business Gets Personal with Logo Gifts of Appreciation

logo gifts
From logo gifts to personal notes, regular customer appreciation activities are an essential part of doing business. Without a doubt, reviews – good and bad – spread fast. Positive word-of-mouth (42%) is even more important than a sale or promotion (34%) when considering what’s most likely to motivate someone to try a new company, according…