Ottawa, ON – Small and medium-sized business marketers (SMBs) say producing quality, relevant content is the biggest obstacle to email list building and effective content marketing, according to the latest in content and email marketing research conducted by Allegra in partnership with Ascend2.
The two studies, Email List Growth and Content Marketing Trends polled SMBs across industries to understand the challenges to and opportunities for effective and cost-efficient marketing campaigns.
The reports provide marketers with valuable insights into common email and content marketing tactics and best practices to enable them to improve upon current campaigns. Other key findings include:
- Increasing conversion rates (60%) and improving lead generation (53%) are the top goals for SMBs’ email marketing strategy.
- Yet only 12% rate their email marketing as “very successful” at achieving important objectives.
- The most effective types of content used are articles and case studies (55%), videos (45%) and infographics (45%), though videos are considered among the hardest to produce (59%).
- Three out of four use a combination of in-house and outsourced talent to create content.
“Content marketing is a valuable tool for building a loyal audience,” said owner Jim Gillespie. “But with the explosion of new communications channels, it’s harder than ever to cut through the noise and get your content seen and heard. As always, it takes a mix. For example, combining print channels, like direct mail, with digital channels, like an online landing page.”
In addition to email and direct mail services, copywriting and graphic design services, Allegra features advanced printing technologies including full-color printing, signs, posters and banners, complete finishing services, mailing services, promotional products and print management solutions.
Allegra, located at 1806 Carling Avenue, is locally owned and operated and is a member of Alliance Franchise Brands network, a world leader in marketing, graphics and visual communications, linking nearly 600 locations in the U.S., Canada and United Kingdom.
For more information, contact Allegra at (613) 729-3800, or visit the company’s website at http://allegracarling.com.